The title couldn’t be closer to the truth. The author points out, innovation is stifled due to Ontario’s beer oligopoly. This is not the only downside, as we have seen time and time again small brewers and other beer businesses not only weathering the recession in the United States, but also creating jobs and promoting tourism.
To me, the most disheartening is Molson’s complete ownership of the phrase “I am Canadian.” Being Canadian shouldn’t equate drinking watered down mass produced garbage that is created by a publicly traded multinational. The industry, and phrase, need to be reclaimed.
- article submitted via @mattfinlin
