Smacking Carlsberg Around The School Yard
Marketing, beer marketing in China in particular - is….mostly a ghastly combination of exploitation and harassment. I was once bullied into drinking a Carlsberg Chill by a scantily clad beer girl (an occupation that does not seem to exist outside of China and Taiwan, to my knowledge. Beer girls have to wear atrocious outfits that some what resemble a cheer leading uniform and cowgirl boots, they barrage you into buying disgusting beer that comes from other countries, and sometimes they even drink what you begrudgingly purchase from them). Ever since then, I’ve had beef with Carlsbarf.
Now they are trying to “woo women” with a “gender neutral beer” aka tasteless crap with a stupid label.
WELL, I just want to tell you that we should not chalk up the beautiful country of Denmark, nor the Danish beer market, nor the Danish beer drinker, to Carlsbarf’s pitiful marketing ploys.
Look at this brand, Mikkeller. Dude was a home brewer just a couple of years ago! Awesomesauce. And now he’s storming the Danish buds of taste with his inventive antics. And then there is his brother, of Evil Twin Brewing. This man has gone ahead and done the unthinkable….blended beer and wine! Disco beer is the name, and upon first thought you might think “ewwwwwwwwww” but come on, you gotta try it before you knock it. Remember, 2011 is the summer of experimental beer drinking (that’s soooo official). Also, we all have a mini crush on Denmark and this is the perfect way to get to know it a little bit better. Lastly, it might make a great house warming gift HINT HINT HINT.