Thinking about American beer culture, as a whole, and as its defined, is easier when comparing to other countries’ beer culture. For example, PBR = not good. It became trendy in the US because it’s cheap. In fact it’s so trendy, things like this happen. In China, American things are trendy. In fact, they are so trendy, that things like this happen. But you have to admit, that marketing spin is nothing short of genius. No wonder the Economist runs an article every week about China taking over the world. And then there is Scotland, which is just getting weird. Who knows what demographic they’re after. If beer marketing = world domination, which it does, then maybe you should start believing what you read in the Economist (but probably not).