Via @nytimesfood. Strong case for the contract brew from a business perspective… But running a “beer business” without the physical brewery still feels distinctively different to me. The facility, the brewers, the location all add a visceral charm to craft beer - discernible from other ghost faced products.
What do you think?
And that’s just gross. Via @joshsanburn in Time Business.
Thanks to StevieT for the heads up on this one.
“Frank Zappa once said that if you want to be a nation you need to have an airline and a beer.”
Priceless.