Massachusetts microbrewery Just Beer has released a limited edition case of IPA with a 12-chapter detective melodrama printed on the labels.
The Case of the IPA is a hard-boiled detective farce printed chapter by chapter on labels of 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle has 1 of the 12 chapters of the story.
Each case has 12 bottles, which makes for the entire tale told in a case. And so, The Case of the IPA is indeed a case of the IPA.