- Kelly: I know, the images on the dogfish head label art bother me too. But I had a difficult time articulating why...I'm not sure I can put my finger on what bothers me so much...what are your thoughts on that?
- Jebin: Let me see, what bothers me about the label art? Is the stereotypical depiction of the exotic? Naked brown girl in headdress dripping in chocolate...exaggerated pout in a bed of raspberries...doe-eyed exotic girl straddling a big moose. And anime to boot. Is it similar to what aggravates me about Mexican food in the U.S. -all about burritos and tacos and lots o cheese/ or the entirely of Chinese cuisine reduced to bad shrimp lo mein and greasy spring rolIs? Is it the complete lack of subtlety?
- And is it that I expect more from a craft beer label than Budweiser, i.e. I expect the "you can twist anything into a swimsuit" pitch and layout from anheuser or bud, but not from an alternative brand. As far as label art goes, the images are over-sexualized not sensual. I think college frat boys, bong hits, grungy clothes, not innovative and creative beer. And what is dogfish head anyway? They are a big brewery, right? What's their marketing budget?
- I went searching to see if anyone else felt this way, but a quick search on theobroma label art yielded nothing but praise. And it seems everyone is friends with Marq Spusta?
- http: //drinkwiththewench.com/?p=271
- http: //barleyvine.blogspot.com/2010/09/dogfish-head-theobroma.html
- http: //in.worldclassbeverages.com/beerspy/product/dogfish-head-theobroma/5965/
- http: //beeradvocate.com/beer/profile/10099/41702/?sort=high&start=30
- Here's some controversy over the Abbey label art that I found intriguing: http://beerandwhiskeybros.com/2010/10/25/lost-abbey-bows-to-pagan-pressure-changes-witchs-wit-label-with-poll/
- Jebin: J. thinks that it shouldn't be taken seriously or literally. That you have to have a sense of humour about it. It's obvious, not subtle. they're hitting you over the head with it, they are not taking it seriously, she's dripping in chocolate for gods sake. He says, they expect you to expect this from a beer ad, after all, it's beer. Which leads me to wonder, what do we expect from our beer ads?
- J. says it's meant to be more like arrogant bastard ale's tongue in cheek approach. But I think DFH fails in tongue in cheek, entirely. I still think freshman dorm room. And I think the arrogant bastard ale label is brilliant. Again, the question is, what makes good beer art. What are our expectations for the marketing campaigns of craft brewers?
- Kelly: Oh, but you haven't seen the best one
- http: //t3.gstatic.com/images?q=tbn:ANd9GcTzZZTsQLpFGq0cUHHz4X3AA8O0aVHJh1JamVU9k0L8ATpzA1atCA
- And Yes, DFH is a massive company, I was told the 3rd largest in the country. And their bit is to be creative, so they are a "craft" brewing company and your right, the slogan off -centered beers for off-centered people is certainly trying to reach out to those who think of themselves as alternative. I'm sure their marketing budget is pretty decent, but they don't advertise beyond the internet so maybe not.
Why isn’t your beer as good as your hilarious Good Call ads?
I know that just going around the outback collecting sucking up kangaroo piss with a specialised vacuum is easier but I think it’s wrong that you try and pass it off as drinkable.
It is always fun to let some one else do your work for you. Today’s post has been outsourced to Mr. Chafin - you can read his writings in the New York Press and follow his blog GentlemansTimes on Tumblr for savvy food and drink reviews, witticisms, and other glorious typological enlightenment. Voila!
I was recently in a stark white room, reclining on a couch and a bit soggy from spilling free beer all over my sweater, when more or less out of nowhere owner of Dogfish Head Brewery and host of Discovery’s new beer reality show Brew Masters Sam Calagione stood up on a box and began speaking. Well-built and genuinely enthusiastic about brewing beer, drinking beer, and talking about beer, he only mentioned his brand-new, soon-to-premiere TV show in passing before excitedly moving on to taking audience questions, which he seemed a bit disappointed there weren’t more of. He said he hoped some of his beers would offend us. He called the suddenly-controversial 4Loko “the opposite of a roofie,” not entirely disapprovingly, and spent the next hour bartending and chatting.
The event, at the Levi’s-sponsored space in SoHo, was titled simply “Beer and Stinky Cheese.” It was billed as a tasting of some rare and potent Dogfish Head beers, to be served with a selection of cheeses and chocolates, a sort of beer appreciation party, encouraging the masses (or at least the few dozen people who were able to RSVP) to think of the new crop of flavorful and potent beers being brewed by Dogfish and others more as drinks to be sipped, savored, and paired with an appropriate food than guzzled and forgotten. I’m not sure if Calagione’s appearance was exactly a secret, but it certainly wasn’t being publicized in advance. Forget him, though; this is a beer blog, so let’s talk about beer.
There were four on offer that night: Burton Baton, Fort, the 120-Minute IPA, and the World Wide Stout. I’m a sucker for IPAs, so it shouldn’t really be a surprise that the 120-Minute IPA, billed as “the world’s strongest IPA,” was my hands-down favorite. It’s full-bodied as the best IPA, with a flavor that’s more about jaw tingling than “notes” of anything particular (in my notebook, I scrawled “a mouthful of carbonated mouth pain”). The Burton was also good, a dark beer with as much barely as an IPA has hops, making it less spicy and giving it a rounder, more refreshing flavor. The Fort was my least favorite by far. It’s a raspberry beer (again, “the world’s strongest,” although I wonder how much competition there is on that front). It smelled of cheap vodka and tasted like cough syrup, and was so cloudy that it looked as if someone had poured dirt in it.
As for the stout, well, I don’t exactly remember drinking the stout. Here is where I should mention that all of the beers were 18% ABV (about 3 times as strong as a regular beer), except the Burton Baton, which was “only” 11%. I was at the event for about 2 hours, and about 20 minutes after leaving I found myself standing in the street with my shirt off and yelling at the top of my lungs.
In closing, I would just like to add that Sam Calagione is a very nice man. His show has the same producers as the obscenely watchable Anthony Bourdain vehicle No Reservations, and if watching it is anything like getting plastered on delicious free bottles of $20 beer, then it will be a very, very good show, indeed.
- wow, i've only been to one of those. Bukowski's in Cambridge, MA. there are two locations, and i've been to the one in back bay area many more times. it's great and i do love it there. good beer. good menu. never too crowded. lots of... dark corners. a wheel of indecision for those who cannot decide which beer to get...
- buuut i'm kind of surprised they'd put bukowski's over sunset grill and tap. i say this based on selection alone, but sunset has sooo many more options. over 100 on draft and hundreds more in bottles. but it's always crowded, it's expensive, and i don't like the atmosphere as much. so maybe that's why.
- Would you add anything from the Pitts? (Pittsburgh PA)
- Church Brew Works...http: //www.churchbrew.com/
- alright, so i don't know if this really counts as a "beer bar". it's a brewery and restaurant in an old church, but it's so good. i love their millennium trippel and every other thing i've tri...ed has been good, too.
- i would also add michael's, in stockbridge, ma. not sure if you've ever heard of it but man, is it great. no. no. no.
- what would you add?
- UM I think they did a good job with the BK bars, and NY although I haven't been to all of them. Must think about this more. I have limited regional expertise…
- Ok, I like places that sell beer and have a tasting room. Like Good Beer NYC, Bierkraft, and Brouwerij Lane (we stopped in there but didn't stay).
Tomorrow, Tuesday November 23 at 6-10pm Bar Great Harry will be hosting a Sixpoint event featuring 10+ lines of their rare stuff. Here’s the link and here’s the facebook event. Below are the beers that will be available.
1. Cask oyster bad-ass motherhumpin stout
2. Double Sweet Action
3. Sweet Re-action
4. Sehr Pilsner
5. Belgian Rye
6. Belgian IPA
7. Pumpkin Brewster
10. Missionary IPA
11. Bengali IPA
Here we are after the dust has settled from the Beer Bloggers conference – as a novice and a broke-as-a-joke-overeducated-underemployed-twenty-something-New-Yorker – I did not have the pleasure of attending. I did, however, have the pleasure of reading about the aftermath. And I’ve been thinking about it.
Somewhere, the beer industry went from doing a pretty good job to marketing to women – to a good job of objectifying them. Exhibit A below. I want to be the woman pictured in the first ad, and I would like to punch the woman in the second.
I agree with Ms. Litz that women beer drinkers are not monolithic. Part of my attraction to the craft beer industry is that it is NOT something ‘stereotypically’ girly – it’s more for the flannel types and less for the glitter types. And the point, of said blogger panel, was something along the lines of how to get more women in the craft beer industry. In my opinion, we should not be targeted. We would just like to be included.
So after all of the huffing and puffing –what has changed? Nothing. Brew Masters airs Nov. 20th , on the Discovery Channel. Yes, the same Channel that brings us Gender Equality in the form of Sarah Palin (I would rather have a beer with a different female politician, personally). And in the name of said equality, I would like to invite you all to play a little drinking game while we watch this series. Each time a Gentleman is speaking – ladies take a sip. And each time a woman is featured (no, serving beer in the background does not count) – fellows take a sip. And let’s see who has more fun playing this game.
And for a little pre-game action I invite you to try each of these three Dogfish Head beers, for which I have made a musical pairing featuring women. Contemplate the art, and do feel free to share your thoughts.